About Us

OUR STORY

Blue Eye Deer was founded in late 2015. After working in advertising for both Ogilvy & Mather and FCB, Nick our founder set out to create an agency that natively understood digital, data and how brands could innovatively embrace these disciplines for their betterment.

Today, Blue Eye Deer has evolved into a strategic digital & creative powerhouse with expertise across multiple disciplines. Our team is a cross between Liam Neeson and McGyver, in that we have a varying array of skills that are pretty potent when it comes to delivering strategic & creative marketing and advertising for businesses.

 
 

OUR FUTURE

We see ourselves as innovating the future of how brands attract, retain and grow their customers. We use data to inform creative and strategic approaches and build campaigns around user persona's that are both profitable and have measurable ROI. 

We embrace the inbound approach to marketing - it's a philosophy that we hold true. In today's complex media and advertising environment, we see it as our purpose to make it easy for your customer to find you, at their greatest point of need.

So far we think we're doing a pretty good job. Here's what our clients have said:

"Working with Melissa and the team was extremely easy from the initial brief to the final product. Her digital marketing knowledge and experience made the whole process go fast and run smoothly, which is a real blessing given a marketers' busy schedule."
Madalina - Simon Lucas North Shore
"AMAZING. Have I mentioned you guys are SOOOO fabulous to work with"
Hayley - NLG

"This work is so good, you've made it really hard for us to choose" 
Kevin - AACSA

"You're amazing" 
Maryanne - NLG

"It's bloody awesome working with you,­ we really appreciate all of your help and your no complaint attitude to getting the job done. #Exemplary." 
James - Vodafone
 

So there you have it - a little bit about us, However, we would rather talk about your business's future. Get in touch to see how we can help.

 

Our Values

There are three core ideals that govern the way we do things at Blue Eye Deer. These principles have been with us from the beginning and drive everything we do.    

Design-led

“It’s not ‘us versus them’ or even ‘us on behalf of them.’ For a design thinker it has to be ‘us with them’”
— Tim Brown, CEO and President of IDEO

Being design-led is about putting the user at the centre of your business. We embrace the design thinking approach to truly understand the individuals who use your product or service. Using this deep understanding of the user, we can design the necessary strategies or experiences that best meet their needs.  

Similarly, once users are clearly defined, then the approach shifts to adapting as your users' needs change.  

Being design-led requires a highly collaborative working approach and one that always has the needs of the end-user in mind. 

All of these characteristics form an integral part of our values at Blue Eye Deer.


Craft with love

Plain and simply this is about doing things for you as if they were our own. To do everything with the utmost respect and to deliver solutions to our clients by understanding their needs and truly treating them as collaborators in all we do.


Excellence in execution

Excellence in execution is about doing everything to a high standard, working efficiently and in the best interests of our clients. It's not about perfection - for us perfection assumes that there is an end-goal set in concrete. However, we strongly believe in being flexible and dynamic in our approach, allowing for alternative possibilities and directions for your brand or company. Aiming for perfection stunts this thinking. Instead, seeking excellence in execution allows us to deliver expertise while keeping things moving in line with the constant flux of change inherent in business today.