The simple marketing formula that'll save you a lot of grief

The simple marketing formula that'll save you a lot of grief

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In a perfect world, you’d already have your positioning nailed. If not, check out this piece about positioning in marketing.

Now with a tick besides your hopeful positioning strategy, we need to talk about goal setting.

Goal setting. Everyone knows what it is, and does it at some point.

And yet; being good is difficult.

It’s easy to set goals, but hard to follow-through.

For marketers, effective goal setting is crucial to effective marketing. It sounds like common sense, but there’s an art to effective goal setting.

What makes a great goal? Too difficult and you give up. If it’s too easy, the outcome is likely to be mediocre at best.

Don’t worry, we're not going to rattle off Specific, Measurable, Attainable, Relevant and Timely; as being the holy mecca of goal setting.

It’s a good acronym, but it helps you to develop, not accomplish goals.

Goal setting in itself achieves nothing other than giving yourself the illusion that you’re doing something productive. Yeah, we’ve all been there...

It’s all about doing stuff.

But before we can discover the secret behind achieving marketing goals, we need to learn about marketing with purpose.

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The P in marketing that no one is talking about

The P in marketing that no one is talking about

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There’s a lot of misconception surrounding positioning. Everyone has differing ideas and opinions about what it is.

Which is why it’s important that we firstly define what we mean by positioning in marketing.

Positioning in marketing is very similar (sometimes the same) as positioning in business.

For a company that sells a solitary product or service (eg. web hosting), positioning is the same regardless of the product or business.

However, if you're a company with multiple brands and sub-brands (such as Coca-cola), then positioning will be different for each brand as well for the company itself.

Why? Because the company has different products, but more importantly, they have different customers.

Commonly, there’s also confusion about what positioning is and what its not. For instance, it’s irrelevant whether you have a positioning strategy or not: positioning exists regardless.

Hence the need for a positioning strategy, rather than letting your market position happen by accident.

Your positioning will form the foundation of your marketing

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3 simple website builders for non-coders

3 simple website builders for non-coders

Website building is no longer a task solely for the developers and designers of this world. Technology has moved on and now there are no more excuses...

Your budget (or lack of) used to be a major constraint; now, however, there are tools and resources out there for even the slimmest of budgets.

Now, I’m not advocating that everyone should go out there and build their own website. It all depends on the desired functionality and scale of the website.

For large scale projects with loads of pages and e-commerce functionality - seek professional help and in-trust your new website in the hands of someone who dreams in HTML, CSS and JavaScript.

The marketers' guide to HTML, CSS & JavaScript

The marketers' guide to HTML, CSS & JavaScript

We recently discussed whether digital marketers should learn to code.

In it, we discussed the importance of understanding the basics of HTML, CSS and JavaScript at the very least.

Today, we will be breaking down these terms and defining them in the simplest way possible.

But before we talk about that, let’s explain how browsers interact with web content.

When someone opens a web page, browsers such as Chrome or Safari examine the HTML, CSS and programming languages, and translate them into the views (web pages) that end users see and can interact with.

Now that we understand how web browsers interpret different computer-based languages, we can explore the three main languages in use today.

Once you grasp the basics of HTML, CSS and JavaScript - basic web pages will no longer intimidate you.

Now, let’s break down the code.

[VIDEO] Should digital marketers learn to code?

[VIDEO] Should digital marketers learn to code?

What are the important computer-based languages for digital marketers?

Marketers should be particularly interested in front-end code. This includes HTML, CSS and JavaScript. These are the languages that determines what a website looks like, how its structured and controls the mechanisms such as navigation around a site. 

Even if you only have a basic understanding of these languages, it can provide great benefits such as being able to make changes yourself on landing pages and emails, plus it can give you a better understanding of websites and how they work from an SEO point-of-view. 

[VIDEO] Inbound vs Outbound Marketing

[VIDEO] Inbound vs Outbound Marketing

What are the main differences between outbound and inbound marketing? 

Outbound marketing is made up by the more traditional methods of marketing. These include tactics such as tv advertising, billboards, cold calling etc. The premise behind outbound marketing is to project or push your marketing messages out to the masses, hoping that someone will take an interest and perform your desired action.  

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5 non-negotiable digital marketing tactics you need for the holiday season

5 non-negotiable digital marketing tactics you need for the holiday season

In the business world, it’s important to always look one step ahead. Although Christmas might be the last thing on your mind right now... December is only two months away! You might also be surprised to learn that consumers are already starting to think about the holiday season and spreading the cost of their festive purchases - which means that you need to start thinking about your cross-channel marketing tactics.

When it comes to attracting the attention of customers during the holiday period, digital marketing provides a whole array of powerful options for businesses. If you’re starting to think about how to maximize your sales in the lead up to Christmas, here are five non-negotiable digital marketing tactics you need to take note of.

Create a Christmas campaign you can remember