Colours say a lot about your brand. Beyond the traditional blue means cold, green means natural, red represents speed... there's more to it than that.
Working on brands, logos and new designs is never without its challenges - particularly when developing a new or refreshed look for a client.
One of the core elements is picking an appropriate colour theme. There are so many things to consider: How many colours should you choose? What should be your primary colour? How will you compliment these with secondary colours? How do you even know if two or more colours are complimentary?