5 tips to get your content to the right people

It’s all about distribution.

You’ve created some killer content, but how do you make sure it gets in front of the right people? Let’s be clear; great content is only half the battle. You can have the best content in the world but unless it’s reaching your target audience, it has no value.

Content distribution is a crucial yet often-overlooked area of content marketing. Here’s 5 tips to get your content in front of the right audience.

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The 3 must-have content types in 2017

The 3 must-have content types in 2017

Use the right content for your audience. 

It’s easy to get excited about content marketing (I know I do!). Blogs, videos, ebooks – it’s all very exciting. However, as marketers we need to step back, relax and make a plan.

You need a plan simply because there are so many things to think about. What to create? Who to create for? How often? When? Why? These questions all need answers before you start creating content, and a solid content plan will keep this information safe and in one place - ready to be referred to whenever you start feeling lost.

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How to create an inbound content audit

How to create an inbound content audit

Make auditing part of your content planning process.

You may be wondering what a content audit is? I was in the same boat as you once. It sounds complicated, boring and not overly useful but it couldn’t be further from the truth.

A content audit is a tool that every marketer needs up their sleeve. Done effectively, it will save you time, money and help keep you focused on what’s really important. 

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Content planning - how to organise your content

Content planning - how to organise your content

Make your content count. 

Content marketing is a constantly evolving industry, so it’s important that marketers continue to develop the ways they create content in order to stay relevant to their audience.

As part of this content marketing evolution, search engines and the ways people discover content is changing. Content marketing is no longer just about using keywords. 

Search results now compete based on personalisation, location and 50% of search queries use 4 words or more. And that doesn't even take into account that mobile search has now overtaken desktop, and voice search is becoming increasingly important.  

Because of these developments, content discovery is no longer a simple query based on user input. Instead, it is automated, personalised and more contextual than ever before.

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The 3 pillars of a great content plan

The 3 pillars of a great content plan

Start with a plan, leave an impression.

Like any great piece of work, to create exceptional content you must have a plan. Without a plan, your content will lack direction and fail to deliver to your audience. Conversely, a clear, thought-out plan will be a road map to lead you through what you want to produce, when you want to produce it and most importantly... for whom.

This map will not only be a starting point for your content planning, but also a point of reference to keep you focused throughout your content creation efforts. A content plan also has a wider role, as a subset of your content strategy and ultimately, as part of your overall brand strategy.

A content plan then, is really the ability to focus your content to deliver to your brand and business goals.

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The 70-20-10 rule and why it's a must for content planning

Lets face it, content planning can sometimes be a chore, right?

There are so many things to think about before you even start creating content. There are blog posts, social posts, where to post, who to target... The list goes on, and on.

Well stress no more! Because there's a simple formula to support your content planning and keep you focused. But read on because we've created a handy planning tool based on this simple formula.