5 non-negotiable digital marketing tactics you need for the holiday season

5 non-negotiable digital marketing tactics you need for the holiday season

In the business world, it’s important to always look one step ahead. Although Christmas might be the last thing on your mind right now... December is only two months away! You might also be surprised to learn that consumers are already starting to think about the holiday season and spreading the cost of their festive purchases - which means that you need to start thinking about your cross-channel marketing tactics.

When it comes to attracting the attention of customers during the holiday period, digital marketing provides a whole array of powerful options for businesses. If you’re starting to think about how to maximize your sales in the lead up to Christmas, here are five non-negotiable digital marketing tactics you need to take note of.

Create a Christmas campaign you can remember

The essentials of Inbound Marketing

The essentials of Inbound Marketing

Why inbound? 

Research suggests that buyer habits are changing. Attention spans are getting shorter and consumers are less likely to engage with traditional advertising. As a result, there has been a shift away from digital advertising and a move towards content marketing. The reason? Today's consumers want to consume content on their own terms. This is where inbound marketing comes in.

The AI takeover? We're calling BS on that...

The AI takeover? We're calling BS on that...

Call me naive, but do a quick search of AI and you'll see a bunch of posts all posing that we've only got work for humans left till 2025, or a variation there of. Being a keen technologist and doing my best to keep abreast of AI happenings, my feed seems to be proliferated with these types of articles that I just felt compelled to pen a response.

Let me state first, AI development is an exciting proposition and how organisations engage, adopt and utilise AI will be interesting to observe in the coming years. I see AI as a great enhancement to overall digitising that many business still need to embrace and adopt.