The inbound metrics you need to know

The inbound metrics you need to know

Don’t get paralysed by analysis.

As an organisation that has recently adopted an inbound strategy. Whether you like it or not, you will need to prove that it’s working.

To your peers; to your bosses; to yourself.

This article is for you.

We will be answering two key questions:

How can you measure inbound marketing?
How do you report on the inbound metrics that really matter?

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How to launch an inbound marketing campaign

How to launch an inbound marketing campaign

Inbound marketing is not magic.

What works for one business will not necessarily work for yours.

Gone are the days when you could write a blog post, attach an offer - with a dedicated landing page and watch your site explode with traffic.

We need to be more creative. We need to create our own inbound marketing mix.

However, the principles of inbound marketing are timeless. Marketing that is useful and helpful rather than disruptive.

With this in mind, we are ready to create our first inbound marketing campaign.

Here we go...


Does inbound marketing actually work? A tale of case studies

Does inbound marketing actually work? A tale of case studies

When people think of inbound marketing, their mind usually moves to HubSpot.

HubSpot is a marketing and sales platform that is deep-rooted in the inbound methodology.

They invented it; CEO Brian Halligan coined it.

Needless to say, everything that comes out of HubSpot will be lavish in its praise of inbound marketing. They have 270 odd million invested in it.

So we set ourselves a challenge. 

Could we prove that inbound marketing works without using HubSpot’s wealth of resources?

Let’s find out.


The essentials of Inbound Marketing

The essentials of Inbound Marketing

Why inbound? 

Research suggests that buyer habits are changing. Attention spans are getting shorter and consumers are less likely to engage with traditional advertising. As a result, there has been a shift away from digital advertising and a move towards content marketing. The reason? Today's consumers want to consume content on their own terms. This is where inbound marketing comes in.

How to create an inbound content audit

How to create an inbound content audit

Make auditing part of your content planning process.

You may be wondering what a content audit is? I was in the same boat as you once. It sounds complicated, boring and not overly useful but it couldn’t be further from the truth.

A content audit is a tool that every marketer needs up their sleeve. Done effectively, it will save you time, money and help keep you focused on what’s really important. 

Book an audit consultation

3 strategy questions to create quick wins for your customer

As marketers our job is to direct our customers through the awareness, consideration and decision phases of a marketing funnel. We're tasked with creating the experience along this buying journey making sure the customer loves us each and every step of the way, right!

Sometimes the start of this journey and challenge is based on what's previously worked and too often in business and strategy we're too quick to jump to solutions. It's just the way we're wired, it's heuristics, it's simple? Its not you it's me...whoops different conversation for sec.