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In a perfect world, you’d already have your positioning nailed. If not, check out this piece about positioning in marketing.
Now with a tick besides your hopeful positioning strategy, we need to talk about goal setting.
Goal setting. Everyone knows what it is, and does it at some point.
And yet; being good is difficult.
It’s easy to set goals, but hard to follow-through.
For marketers, effective goal setting is crucial to effective marketing. It sounds like common sense, but there’s an art to effective goal setting.
What makes a great goal? Too difficult and you give up. If it’s too easy, the outcome is likely to be mediocre at best.
Don’t worry, we're not going to rattle off Specific, Measurable, Attainable, Relevant and Timely; as being the holy mecca of goal setting.
It’s a good acronym, but it helps you to develop, not accomplish goals.
Goal setting in itself achieves nothing other than giving yourself the illusion that you’re doing something productive. Yeah, we’ve all been there...
It’s all about doing stuff.
But before we can discover the secret behind achieving marketing goals, we need to learn about marketing with purpose.