How to convert leads into customers using video content

How to convert leads into customers using video content

Start converting leads with video.

Let’s start at the beginning.

No not Adam and Eve...

No, let’s start at the beginning of the buyer journey.

For a definitive explanation of the different buyer stages, read The essentials of inbound marketing.

Hold on, hold on... Why are we starting at the beginning?

Because you can’t convert your leads until they are in the decision stage.

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How to achieve ROI with video marketing

How to achieve ROI with video marketing

Get a return on your investment. 

Video marketing has really taken off in recent times.

And it is no wonder, as 76% of businesses said that video provides a strong ROI.

It also makes sense from a consumer point-of-view. Today’s consumers are more visual than ever before and video provides a highly effective and engaging content format.

Been on Facebook lately? Every second post is a video. This probably has something to do with Facebook updating their algorithm to give greater preference to videos. But it’s not just Facebook.

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5 tips for a great marketing video that won't murder your budget

5 tips for a great marketing video that won't murder your budget

Great videos shouldn't have to cost the earth.

Google dominates the search engine market. This is no secret.

So it’s no surprise that marketers often forget about optimising their content for other search engines. If you didn’t already realise; YouTube is a search engine in itself.

Let’s forget for the moment that the search mega-giant Google owns YouTube.

Why? Because Google and YouTube are two different beasts. Sure, they have similarities but optimising your content for Google has different requirements to optimising your content for Youtube.

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