[VIDEO] Should digital marketers learn to code?

[VIDEO] Should digital marketers learn to code?

What are the important computer-based languages for digital marketers?

Marketers should be particularly interested in front-end code. This includes HTML, CSS and JavaScript. These are the languages that determines what a website looks like, how its structured and controls the mechanisms such as navigation around a site. 

Even if you only have a basic understanding of these languages, it can provide great benefits such as being able to make changes yourself on landing pages and emails, plus it can give you a better understanding of websites and how they work from an SEO point-of-view. 

[VIDEO] Inbound vs Outbound Marketing

[VIDEO] Inbound vs Outbound Marketing

What are the main differences between outbound and inbound marketing? 

Outbound marketing is made up by the more traditional methods of marketing. These include tactics such as tv advertising, billboards, cold calling etc. The premise behind outbound marketing is to project or push your marketing messages out to the masses, hoping that someone will take an interest and perform your desired action.  

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[VIDEO] The make-up of great email content

[VIDEO] The make-up of great email content

How can you ensure a good first impression with your subject-line and preview text? 

First of all, it depends on who your audience is. So much of copywriting is about context. What one buyer will find intriguing may not have the same effect on another. This is but one reason why segmenting your email database is such a great idea.

However, as a rule of thumb - use those early touch-points to let your readers know 1) the value you will be providing in the email and 2) what you are offering eg. special discount, event invite, an e-book etc.

[VIDEO] The what, why and how of user-centric websites

[VIDEO] The what, why and how of user-centric websites

What is a user-centric website?

It's about finding a balance between form and function. Form is the website design such as the visual elements, use of white space and the user interface. Whereas, function is about ease of use and getting a user to perform an action as fast as possible. Function involves the use of code, site structure, page load times etc. 

How can you ensure a great user experience on your site?