How to convert leads into customers using video content

How to convert leads into customers using video content

Start converting leads with video.

Let’s start at the beginning.

No not Adam and Eve...

No, let’s start at the beginning of the buyer journey.

For a definitive explanation of the different buyer stages, read The essentials of inbound marketing.

Hold on, hold on... Why are we starting at the beginning?

Because you can’t convert your leads until they are in the decision stage.

Book a free video marketing consultation

How to achieve ROI with video marketing

How to achieve ROI with video marketing

Get a return on your investment. 

Video marketing has really taken off in recent times.

And it is no wonder, as 76% of businesses said that video provides a strong ROI.

It also makes sense from a consumer point-of-view. Today’s consumers are more visual than ever before and video provides a highly effective and engaging content format.

Been on Facebook lately? Every second post is a video. This probably has something to do with Facebook updating their algorithm to give greater preference to videos. But it’s not just Facebook.

Download the guide to video automation

The video creation process for marketers

The video creation process for marketers

Creating videos is easier when you keep to a process.

Attention and engagement is harder to achieve than ever before. For marketers, this is a big challenge.

We recently ranked the 3 must-have content types in 2017, and videos came in first for effectiveness. This is because visual content is more important than ever.

Every day, over 3 billion images are shared on Facebook, Instagram, Snapchat and Whatsapp. On Facebook, 9 billion videos are shared every day; on Snapchat, 10 billion daily and on Instagram, video content continues to increase at impressive rates.

Download the guide to video & automation