Digital Marketers

[VIDEO] Should digital marketers learn to code?

[VIDEO] Should digital marketers learn to code?

What are the important computer-based languages for digital marketers?

Marketers should be particularly interested in front-end code. This includes HTML, CSS and JavaScript. These are the languages that determines what a website looks like, how its structured and controls the mechanisms such as navigation around a site. 

Even if you only have a basic understanding of these languages, it can provide great benefits such as being able to make changes yourself on landing pages and emails, plus it can give you a better understanding of websites and how they work from an SEO point-of-view.