Inbound Strategy

3 strategy questions to create quick wins for your customer

As marketers our job is to direct our customers through the awareness, consideration and decision phases of a marketing funnel. We're tasked with creating the experience along this buying journey making sure the customer loves us each and every step of the way, right!

Sometimes the start of this journey and challenge is based on what's previously worked and too often in business and strategy we're too quick to jump to solutions. It's just the way we're wired, it's heuristics, it's simple? Its not you it's me...whoops different conversation for sec.