Talking to a few senior marketers recently, it’s been abundantly clear that the majority of marketers struggle with a little known ‘p’ in their day to day work. It’s none of the traditional ‘p’s that got drilled into us at uni all those years ago. You know the ol product, price, promotion mantra that forms the core of marketer’s responsibilities.
You see, the modern marketer has significantly more on their plate to manage and consider, than what was traditionally required. We’ve got the traditional channels of print, tv, billboards, then there is the digital space, around how our online tools support customers needs and then we’ve got social where each channel needs it’s own voice. Throw in high distraction environments of open working spaces where the international symbol of headphone wearing is a sign to leave me alone. Then there's continuous connected devices throwing notifications all up in our screens.