Great videos shouldn't have to cost the earth.
Google dominates the search engine market. This is no secret.
So it’s no surprise that marketers often forget about optimising their content for other search engines. If you didn’t already realise; YouTube is a search engine in itself.
Let’s forget for the moment that the search mega-giant Google owns YouTube.
Why? Because Google and YouTube are two different beasts. Sure, they have similarities but optimising your content for Google has different requirements to optimising your content for Youtube.