Video Process

The video creation process for marketers

The video creation process for marketers

Creating videos is easier when you keep to a process.

Attention and engagement is harder to achieve than ever before. For marketers, this is a big challenge.

We recently ranked the 3 must-have content types in 2017, and videos came in first for effectiveness. This is because visual content is more important than ever.

Every day, over 3 billion images are shared on Facebook, Instagram, Snapchat and Whatsapp. On Facebook, 9 billion videos are shared every day; on Snapchat, 10 billion daily and on Instagram, video content continues to increase at impressive rates.

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