What is blockchain?
A technology that enables the sharing of data/value from peer-to-peer without the need for intermediaries. The best example of this technology being used is with Bitcoin.
Exchange of value
Why is blockchain exciting?
Privacy is a big issue at the moment, Blockchain provides a secure way to exchange data without fear of getting hacked or the data intercepted.
Think financial transactions between two parties that are instant (no bank processing), don't incur fees and are unlimited (not capped).
What are some of the future applications for blockchain?
Real estate property titles
What does this mean for marketers?
Marketers should be the innovators in the business. Some people in the industry are already developing ways to use Blockchain technology. Basic Attention Token is a browser that rewards user attention and blocks out trackers and malware.
Today, marketing is about providing value, Marketers need to think creatively and look at new ways to communicate this value. Blockchain provides another way to communicate and exchange value in a way that is transparent and secure.
It will be interesting to see how this technology develops and evolves in the future.
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