What are the important computer-based languages for digital marketers?
Even if you only have a basic understanding of these languages, it can provide great benefits such as being able to make changes yourself on landing pages and emails, plus it can give you a better understanding of websites and how they work from an SEO point-of-view.
How can learning to code help you as a marketer and advertiser?
Digital marketing today involves building complex web banners, landing pages, email templates and a whole range of different digital media. Having an understanding of code can help you by being able to tweak landing pages yourself and enables transparency and better conversations with developers.
How can you learn to code?
Instead of rote learning, find a problem and try and fix it using code. Many developers admit that 70% of coding involves Googling - so don't be put off if you can't always find an answer straight away.
What's a good starting point?
We recommend building out a simple landing page using HTML and CSS. You can find tools to supplement this at Code Academy and there are plenty of other resources available online.
The important thing to remember is to focus on your core functions first. What do you do on a daily basis as a digital marketer? Would learning to code help you and your team? This answer will vary depending your role and organisation.
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