Graphic Design I Web I Development I Copy
FaceMe is a fast-growing company in New Zealand. Recently ranked 21st in the country for the fastest revenue growth. They are an exciting company that uses artificial intelligence to create Digital Humans. Digital Humans are like virtual assistants except they are fully AI-powered and can be fully customised; from appearance, to voice and dialogue.
They are designed to be the most human-like conversational interface in the world. And if you want to take your customer experience to another level - talk to the friendly guys at FaceMe.
Naturally, when FaceMe approached us wanting to rebuild their website - we were excited. FaceMe are exactly the kind of clients that we love working with. They are innovative and passionate and they work with cutting-edge technology. We needed to create a site that showed off their innovation, ambition and demonstrate the powerful capabilities of AI.
One of the immediate challenges was designing a website that clearly and succinctly demonstrated what Digital Humans are and what they do. That might sound like commonsense, but explaining the latest developments in AI technology isn’t always easy. Imagine trying to explain bluetooth technology to villagers in Central Africa!
Working closely with Jody the Marketing Manager at FaceMe, we identified what the existing site was missing and what the new site needed to have. It needed more content for one! But more importantly, the site needed to explain what problems FaceMe were solving and who they were doing it for.
The existing site was built in Squarespace and we felt no reason to change due to the tight timeline and FaceMe’s familiarity with the CMS. We did however move to a different theme that we felt gave us better flexibility in design.
With our brief sorted, our talented designers came up with iteration after iteration of designs to demonstrate Digital Humans with clean beautiful visuals.
Another requirement we identified in the scoping phase, was that the new site needed more interactivity. To address this, we included more video throughout the site and made our sleek visuals come to life using JQueries.
Throughout the project, we kept to a simple format: Answering the what, why, how, where and who of FaceMe. We like to keep it simple, and often the simplest ideas are the best! Below is what we came up with: