Inbound Marketing - Our Strategic Approach

Inbound Marketing Auckland

Inbound marketing is at the heart of everything we do. Why? Because it encompasses an approach which aligns not only with our values as a business but also with how buying patterns are changing. Today, your customers are more likely to search for answers to their problems before they seek out solutions. Our approach is to utilise our research, data and digital expertise to understand these needs and map out your users' journeys through the sales funnel. This enables you to provide value to your users' just when they need it most. For your business it could be generating new leads at the top of the funnel or to give your sales team better qualified leads for conversion - either way, you should really consider an inbound approach. 

What you should be asking yourself: what are your business and marketing goals and are you achieving them? If you are uncertain, have a definitive no or just need a different perspective,.. don't wait any longer, lets have a chat and figure out together if an inbound approach is right for your business.   

Inbound marketing is about developing and implementing a long-term strategy and we take the same approach with our clients. We typically look to generate value for our clients over a 12-24 month period.


Inbound Service Offerings

We can tailor our monthly retainer packages to suit your business's needs - including add-ons to give you greater flexibility.

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Lets get started

This plan is ideal for startups or small businesses who are looking generate leads at the top of your sales funnel. 


Content Planning

Keyword Research

Content Creation e.g.

1x Email

1x Channel - 3x Social posts per week

1x Original Content Piece (500-800 words)

2x Hours Design Work

Reporting & Analytics

Project Management

 
Ready to discuss?
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Lets Ramp it up

You're an SME marketer or business owner and you need help in delivering an inbound strategy. This is the plan for you.


Content Planning

Keyword Research

Content Creation e.g.

2x Emails

2x Channels - 3x Social posts per week

2x Original Content Pieces (500-800 words)

1x Content Campaign

1x Content Offer

Paid Media Spend - TBC

6x Hours Design Work

Reporting & Analytics

Project Management

 
Tell me more about the growth model
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Lets get growing

You're all about high growth. This plan is like putting your inbound strategy on steroids. Ideal for SMEs and enterprise.


Content Planning

Keyword Research

Content Creation e.g.

3-4x Emails

4x Channels - 3x Social posts per wk

4x Original Content Pieces (500-800 words)

2x Content Campaigns

2x Content Offers

Paid Media Spend - TBC

Reporting & Analytics

12x Hours Design Work

Reporting & Analytics

Project Management

 
Tell me more about the deeper model

Additional add on services:

Google AdWords, Inbound Content Audit. 

 

Explanation of services:

Content Marketing Piece - each piece will be approx 300 to 600 words depending on the goal of the piece and how it is used. 

Digital Design Services - access to our digital design services for the purpose of website updates or the design of brochures, banners, advertisements, social media ads, and other materials for printing. Design work beyond your included monthly retainer hours is billed at our standard hourly rate

Research and Development - researching solutions for a specific project and/or ways to develop your required functionality.