Manuka Health

HubSpot Partner | Web Development & Design I Global eCommerce I Multiple Integrations

About Manuka Health

Manuka Health are a leading natural health company here in New Zealand. They use science to harness the goodness out of natural New Zealand honey and sell it to the world. 

If you're looking for delicious and nutritious New Zealand honey, then look no further than Manuka Health

The Challenge

Manuka Health previously had two seperate web properties to manage their public facing website and ecommerce store. They saw a need to combine these two properties into a fully integrated end-to-end solution. We collaborated with Manuka Health and their partners to deliver a full eCommerce solution. This included features such as multi-locale, complex shipping requirements for specific destinations and the need to integrate with order fulfilment, customer relationship and marketing platforms.

The Solution

We scoped out the different requirements and specified Umbraco as the preferred content management system.

We also implemented HubSpot Marketing Hub for all customer management including abandoned cart and transaction related email comms. Similarly, we integrated Dynamic 365 into the eCommerce platform and HubSpot so that all shipping and logistics requirements created a seamless end-to-end solution for an ecommerce order, provided a great customer experience and simplified ongoing management for the customer success team.

Other integrations and services included, Google Tag Manager, Wistia & Yotpo.

Key services:

Project Management
Development Support
HubSpot specification design and implementation