How many emails do you get in your inbox every day? In terms of digital marketing channels, email marketing is one of the oldest. Question is who is actually doing it well and what are good examples of email campaigns. We all know we should be emailing our customers because that’s the correct Marketing 101 isn’t it? Not every business should send an email to their customers, have a think about your industry to determine if it is the correct way to go.
At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college - we all need some fresh ideas.
Because it's sometimes difficult to get inspired or your not sure if email is right for your business why not contact us - we love doing the thinking.
THINGS TO CONSIDER WHEN SENDING EMAIL NEWSLETTERS
In your industry, are there successful email newsletters that people like to subscribe to? What’s in them? With the resources you have available to you — budget, time and internal support — could you be successful?
It’s a lot of work, you will need the time and manpower to:
- Proofread copy
- Create compelling calls-to-action
- Design it to work for multiple inboxes and devices
- Avoid spam triggers
- Brainstorm clickable subject lines
- Unlike blogging, there’s no redo or update button for newsletters
- You need to have a lot of content/other stuff going on for a good newsletter.
You shouldn’t waste your time working on an email newsletter if it isn’t right for your marketing. So do some research. In your industry, are there successful email newsletters that people like to subscribe to? What’s in them? With the resources you have available to you — budget, time, and internal support — could you be successful?
Then, re-examine your business’ goals. Are they trying to increase the number of leads? Better qualify leads to speak with salespeople? Close more deals? Or retain more customers?
Not sure what to do next - emails can be daunting but dont let that put you off. Why not check out our checklist for developing a successful email newsletter.