You’re probably reading this because you’re requiring a graphic designer to assist with bringing your business or campaign to life. You may have an idea in your head but not the skills to execute it. That’s ok, you’ve come to the right place. If you want to skip the novel about graphic design then contact us to see how we can help you with your campaign simply click the button below.
WHAT IS GRAPHIC DESIGN AND WHY IS IT IMPORTANT?
In a nut shell graphic design is a form of visual communication that should inform and attract customers to your brand. Whether it be through a logo, a poster, an animation, a website interface, an illustration, a banner ad or an app, it’s all a form of visual communication that evokes emotion for your brand. Good design shouldn’t be just a pretty picture, it's much more thoughtful.
In this day an age, graphic designers should be designing for the end user, (the persons interacting or being targeted for your campaign). Gone are the days where a designer should ‘make something look pretty’. Advertising has moved on from this process and campaigns are (or should be) all about gathering data and providing a positive experience for your client’s buyer persona (the end user).
Traditionally a designer would create a piece of content, it would be resized and distributed, and that was that, campaign finished, move on to the next project please. There is still a requirement for this when printing content. Nowadays, with the digital environment we can test and analyse how design is performing and based on insight make the necessary design amends to make sure your user has the best possible visual experience.
Your design needs to provide a positive experience for your buyer persona. Given the quantity of advertising we are bombarded with on a daily basis, your content needs to stand out from the rest. This is where a good design will help attract your buyer personas making those crucial conversions and sales. In summary:
- Design is fluid. In order to achieve a successful campaign, make use of optimising your designs, especially in digital.
- Design needs to be simple. Too much visual stimulation can confuse your end user resulting in a negative impact on your campaign.
- Good design has the end user in mind and provides a positive experience for them.
Now that you have a clearer picture of good design, let’s help design your future get in touch through the button below.